Marc Jacobs needed a new strategy for their Beauty YouTube channel, so we helped create a series of beauty tutorial videos featuring their #castmemarc contest winners. We conceptualized and produced 20 videos in 3 months to launch new innovative series and turn the contest winners into true Marc Jacobs Beauty ambassadors.

We elevated the typical production value of how-to videos to match the brand while still engaging influencers and their followers. In addition, our team created Instagram teasers and introduction videos as part of the strategy to drive traffic from other platforms to the full YouTube videos.