Kendo Brands needed a new strategy for their Marc Jacobs Beauty YouTube channel, so we helped create a series of beauty tutorial videos featuring their #castmemarc contest winners. We conceptualized and produced 20 videos in 3 months to launch new innovative series and turn the contest winners into true Marc Jacobs Beauty ambassadors.

We established a unique paid media campaign including dark Instagram and Facebook posts, Youtube pre-roll ads, editorial pieces in Cool Hunting & others, and the first ever 360 page takeover of USA Today.


6.5 million + IMPRESSIONS

We culminated the campaign with a couple Instagram video posts by top comedian influencer @Renny. His posts garnered 700k + views including the below comments, cementing the notion that effective advertising is not what you would expect.

The proof is in the comments...

The proof is in the comments...


sold out in 2 days