When Shakeology was launching their new coffee flavored shake powder, Cafe Latte, BLKBOX got to bring a coffee shop into the homes of the health concious. We made a digital Latte Art and Cup Sleeve generator with personalized downloads. This was tied to a kick-off contest and an exclusive emoji keyboard to get fans excited for the new flavor release.
Tile posts on Instagram to account the new flavor release.
Fans could create their own coffee shop meme to enter the contest.