Kendo Brands needed a new strategy for their Marc Jacobs Beauty YouTube channel, so we helped create a series of beauty tutorial videos featuring their #castmemarc contest winners. We conceptualized and produced 20 videos in 3 months to launch new innovative series and turn the contest winners into true Marc Jacobs Beauty ambassadors.
We established a unique paid media campaign including dark Instagram and Facebook posts, Youtube pre-roll ads, editorial pieces in Cool Hunting & others, and the first ever 360 page takeover of USA Today.
6.5 million + IMPRESSIONS
We culminated the campaign with a couple Instagram video posts by top comedian influencer @Renny. His posts garnered 700k + views including the below comments, cementing the notion that effective advertising is not what you would expect.
sold out in 2 days