SAMSUNG GEAR 360
Samsung previous iteration of the gear 360 was extremely low in sales and at risk of being de-listed.
Using conversation clustering, we identified the true influencers of purchase - the millennial content creator.
A series of multi-media countdown videos to the date of the launch by various artists and influencers. They included 360 VR films, Animations in 2D and 3D, Live Action and Stop Motion.
We established a unique paid media campaign including dark Instagram and Facebook posts, Youtube pre-roll ads, editorial pieces in Cool Hunting & others, and the first ever 360 page takeover of USA Today.
6.5 million + IMPRESSIONS
We culminated the campaign with a couple Instagram video posts by top comedian influencer @Renny. His posts garnered 700k + views including the below comments, cementing the notion that effective advertising is not what you would expect.
sold out in 48 hours.