THE ST. JAMES
BLKBOX needed to generate awareness and drive memberships of The St. James, an upcoming 450,000 square foot sports and health facility, prior to its grand opening in September 2018.
In the DC area, there was a lack of access to quality sports competition and training facilities in addition to a severe logistics burden faced by “time-starved” families.
BLKBOX positioned the facility as the region’s epicenter for sports programming (youth and adult) and the “place to be” for active families. This message was driven through local media channels like print (The Washington Post), broadcast (ESPN), social media influencers, events, email marketing, and radio.
FACEBOOK AD CAMPAIGN
BROADCAST TV SPOT
INSTAGRAM/FACEBOOK & COMMUNITY MANAGEMENT
OUR IG ENGAGEMENT IS 6X THAT OF ESTABLISHED COMPETITORS.
IN FEBRUARY ALONE OUR FB PAGE HAS GROWN 34% AND RECEIVED CLOSE TO 4 MILLION IMPRESSIONS.
PRINT NEWSPAPER INSERT