WEST POINT

 

West Point was looking to increase followers and engagement across their social media platforms. We took over their Instagram and Facebook accounts, curating content and managing growth, resulting in a rapid increase in organic and genuine engagement across platforms.

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#cadetsofwestpoint

We launched a hashtag storytelling campaign featuring cadets at West Point and their stories. This campaign was viral and facilitated engagement and conversation around individual stories.   

Coach K #cadetsofwestpoint Feature

We were able to interview Coach K, a West Point Alumni, on his experience as a cadet and what lessons from that time he has carried with him, creating a viral piece of content.

Increased Followers by 81%

Video Views 104,200 +559%

Total Likes 32.9K +23.7K or 257%

AVG Likes 800 +68%

Post Engagement 146,720 +95%

Total Comments 450 +317 or +238%

Reach 942,544 +100%

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