We solve problems with data & insights-driven creativity.
DEMAND GENERATION
SAMSUNG 360
Our customized multi-channel demand generation campaigns are designed to not just create engagement but capitalize on it.
INSIGHT
Samsungs previous release of the Gear 360 was low in sales and at risk of being delisted.
ASSESSMENT
Using conversation clustering, we identified the true influencers of purchase - the millennial content creator.
RESULT
SOLD OUT IN 48 HOURS!
A series of multi-media countdown videos to the date of the launch by various artists and influencers. They included 360 VR films, Animations in 2D and 3D, Live Action and Stop Motion.
PRODUCT INNOVATION
FRENCH’S
Through our rapid innovation process, we teach brands how to think and act like startups.
INSIGHT
We uncovered key emotional insights and repositioned French’s as the spark that ignites the magical relationship between food and people. With this new focus, we created an integrated campaign across TV, Digital, Print & In-Store, highlighting new flavors, recipes & the shared moments that make them special.
ASSESSMENT
French’s Mustard had experienced a decline and was lacking a clear vision of the modern consumer. They were in a battle with Heinz and the speciality market for mustard and ketchup, and needed to reframe their offering and elevate their usage.
RESULT
Increased Sales by 15%
Outperformed mobile display click-thru-rate benchmark by +23%
Outperformed desktop display click-thru-rate benchmark by +79%
3.4MM+ online views & 4K+ social likes
Achieved 5% increase in purchase intent directly attributable to our plan
BRAND DEVELOPMENT
THE ST. JAMES
We utilize a people-first approach to identify and understand your audience while creating a positioning for your brand that enables immediate growth.
INSIGHT
In the DC area, there was a lack of access to quality sports competition and training facilities in addition to a severe logistics burden faced by time-starved families.
ASSESSMENT
BLKBOX needed to generate awareness and drive memberships of The St. James, an upcoming 450,000 square foot sports and health facility, prior to its grand opening.
RESULT
BLKBOX positioned the facility as the regions epicenter for sports programming (youth and adult) and the place to be for active families. This message was driven through local media channels like print (The Washington Post), broadcast (ESPN), social media influencers, events, email marketing, and radio.