More than a cool name, BLKBOX is who we are.
We’re poly-disciplined, entrepreneurial and diverse in culture & thought. We embrace authenticity, respect individuality and inspire people to live their truth. In a world where everyone is trying to put you in a box, we create transparency.
BLKBOX is Culture.
Keenan Beasley is an industry disrupter and marketing leader with more than a decade of consumer marketing experience. Prior to launching BLKBOX in 2014, he led multi-billion dollar brands including Tide, Gillette, Garnier, Lysol and many more.
The concept of BLKBOX was birth out of his frustration with the landscape of marketing, an increase in marketing budgets and no shortage of vendors with their hands out to take it. Keenan noticed two key things: big brands were becoming less and less relevant to today’s leading generation and the surge of data available to understand that was paralyzing decision makers. In that instance the idea of BLKBOX was formed. A mission to build a company that focused on understanding how people were influenced and applying those insights to deliver growth for brands. For Keenan, understanding influence means owning growth.
Born and raised in LA, Keenan is a contributor to Forbes & CNBC, and advisor to a number of start ups and a regular lecturer at the USC Marshall School of Business. He is a proud graduate and former football player of the U.S. Military Academy at West Point.